How can businesses end up with a bad reputation? Are bad reputations are always the business fault? What can a company do to change a negative public image?

Usually a business will end up with a bad reputation if the work is not done well or if it can't satisfy the people. They say that clients are always right. So it is very important for a business to do whatever it takes to make the people happy. Bad reputations are not always businesses fault because sometimes people just make up things about a company, kinda like rumours. It is actually pretty hard to change your image when your business has a bad reputation because people make up their minds very easily. But it is possible, it your provide a very good service.