Imagine you were given a job to market the ugliest christmas sweater ever. Write a list of things you could say to convince someone to buy the sweater.

All the money is going to charity to help the poor kids so if you are not heartless, buy one !
I made them myself and I am very poor, I need the money to feed my kids.
My child is dying, he has cancer and I need the money to save his life.
It's not the look of that counts, it's the quality of the product.
Whoever buys a sweater will get a chance to win a million dollar.