Do you think they are right about generation Y? How can you use this "consumer behaviour" analysis to further your company?

I think from the bottom of my heart that they are absolutely right about everything they said about the generation Y. But I gotta admit, there were a few things that I did not understand about what he said in the video we watched. But overall it was very good. You can use customer behaviour in many different ways to get better result in terms of finance. And this means making more money which is the principal goal of a business.